For this project, Tilke designed both a test track and a related Experience Centre for a luxury car brand in Singapore.
The architectural concept of the Experience Center is based on interweaving the building with the track, allowing the circuit to become part of the architecture, creating a unique concept. At the same time, the building not only offers the traditional spaces of an experience center, with exhibition areas, a restaurant and the opportunity to take a lap around the track, but also extends it to include a service center where customers can gain an insight into the production of luxury cars or give their own cars to maintenance service.
The goal was to achieve maximum fusion between the customer, the luxury brand and the track itself, creating a unique customer experience that attracts to diverse user groups. Following a contemporary and sustainable architectural language which allows viewing connections on the track and into the workshop areas, this design meets all modern standards and shapes a new interpretation of an Experience Center.
